Digital and social media strategies (D/SM) are increasingly being used by organizations in the social sector as a way to advance advocacy and policy change goals. As a field, we continue to explore how to measure the impact of D/SM strategies on longer-term goals such as shifts in the public narrative or cultural norms. Based on recent work with the Youth Sexuality, Reproductive Health and Rights Initiative at Ford Foundation, this session will explore a framework for thinking about the different outcomes associated with digital and social media advocacy and mobilization strategies at the campaign, program, and organizational levels, as well as relevant evaluation tools and processes. In breakout groups, participants will discuss a) processes for defining and prioritizing outcomes associated with digital and social media strategies and b) best practices for combining online analytics with traditional evaluation methods to engage in strategic learning around advocacy and policy change goals
AEA2014_Evaluating Digital and Social Media Strategies to Advance Policy and Systems Change_Public.pdf
Session 583: Developing Indicators for Environmental and Policy Change Initiatives Presentation #1: Method and Process of Identifying Indicators of Obesity for the Community Transformation Grants Context Scan by Reid Hogan-Yarbro, Catherine Lesesne, and Robin Soler Presentation #2: Developing Indicators for the Convergence Partnership Evaluation by Dana Keener-Mast & Kari Cruz Multipaper Session Abstract: As environmental and policy change initiatives continue to move further upstream (i.e., more focused on primary prevention), evaluators are challenged to develop indicators that represent an increasingly complex landscape of changes and improvements across multiple systems and domains (e.g., built environment, food systems, transportation, economy, housing, education, equity, and health systems). This session will review and discuss principles of indicator development in the context of two large-scale initiatives aiming to promote health equity through environmental change strategies. Drawing from experience working with the Community Transformation Grants program and the Convergence Partnership, panelists will describe the purpose and scope of the indicators for each project, processes and methods used to develop the indicators, and unique challenges associated with developing indicators for environmental and policy change initiatives
Session 583 Developing Indicators for Environmental and Policy Change Initiatives.pptx
Abstract: Evaluators are increasingly being asked to examine complex and dynamic social and environmental change initiatives that call for equally dynamic approaches to evaluation. Developmental evaluation offers new ways to think about and approach evaluation to support and accommodate emergent, innovative and transformative processes that often define social change initiatives. Yet, many evaluators are unfamiliar with how to apply developmental evaluation approaches in real-world settings. This session will illustrate in practical terms how developmental evaluation was applied to the Convergence Partnership, an innovative group of national funders working to improve the places where people live so that everyone can be healthy. Evaluators attending this session will learn how developmental evaluation was applied to planning, data collection, analysis, reporting, and use of findings
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See matching library entry files - 1 1 The Convergence Partnership: Defining and Tr...
Legislation and policy are valuable strategies for social change, since these population-based interventions often outlast funding and program cycles. As a result, policies and governance documents are adopted and implemented in typical evaluation contexts, including health, education and human services. These written policies can be a valuable source of data when evaluating large-scale initiatives or assessing complex programs; however, policy assessment is a useful tool often overlooked in evaluation. Using a statewide anti-bullying initiative as an example, this interactive session will center around three key steps for evaluating written policies
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See matching library entry files - Popcorn: Why & when do you feel policy can be us...
Materials from the presentation "Taking the Measure of 'Role' And 'Contribution': A Mixed Methods Approach to Policy Evaluation." From the AEA 2011 session: Methods in Evaluating Advocacy Efforts: Grantmakers' Perspectives. Includes both the powerpoint slides and the diagram of the six-step policy process that we used as a framework for our internal policy evaluation. #role #grantmakers #advocacyevaluation #policyevaluation #AdvocacyandPolicyChange #2011Conference #contribution #HowTo
See matching library entry files - No Yes Yes (in a different form) Policy environm...
PATH includes robust monitoring and evaluation in every effort. To that end, the Advocacy for Better Health team needed an evidence based approach to evaluate progress toward project goals. First, they developed a theory of change and results framework to define a clear link between intermediate results and the overall goal
Designing evaluation indicators to assess the impact of policy.pdf
Materials from the presentation "Taking the Measure of 'Role' And 'Contribution': A Mixed Methods Approach to Policy Evaluation." From the AEA 2011 session: Methods in Evaluating Advocacy Efforts: Grantmakers' Perspectives. Includes both the powerpoint slides and the diagram of the six-step policy process that we used as a framework for our internal policy evaluation. #advocacyevaluation #contribution #MixedMethodsEvaluation #policyevaluation #HowTo #grantmakers #2011Conference #AdvocacyandPolicyChange #role
Youth athletes represent a large portion of the injured, and some obtain catastrophic injuries or die due to improper evaluation or management
20111027_RTP_AEA Presentation_v4 1_Final.pdf
Have you been hoping to add media tracking to your evaluation toolkit? Have you wondered how it can fit into policy and advocacy evaluation? This demonstration session will showcase how media tracking was used in a developmental policy evaluation that examines the placement of early childhood development in the Monterey County, CA policy landscape. The presenters will describe their process of developing and adapting media tracking to examine the volume and nature of early childhood media coverage over time, as well as discuss considerations evaluators should take to tailor this method for their needs
AEA 2014 - Media Tracking_FINAL.pdf
This is the lead article in "Evaluation South Asia," the first professional evaluaiton journal for all countries in South Asia, published in 2008. The article lays out a general struction for developing evaluation as a viable professional field and funciton for the betterment of national policies within South Asia. #public #Asia #DiversityandInclusion #policy #Communications #Communications #South #evaluation #GovernmentEvaluation #InternationalandCross-CulturalEval #program
Pilars of Public Program Evaluation.pdf