Coffee Break

AEA Coffee Break Webinars (CBD)

We're pleased to offer a series of short coffee-break-length demonstrations of 20-minutes each that introduce tools of use to evaluators.

Via this site, you can view and PREregister for upcoming webinars (below) or sign in and go to the Webinars eLibrary to download archived recordings of previous Coffee Break Demonstrations.

If you are not a member, and would like to participate in the Coffee Break webinars, we offer multiple membership options that will allow you to register for any Coffee Break webinars that you wish for one year from the month of payment. The regular e-membership is $85 and gives you access to each coffee break webinar for free.  This is discounted to $30 for full-time students. These e-memberships include electronic only access to four journals. To upgrade and get one-year access to all of AEA's coffee breaks, please click here to join or contact Zachary Grays in the AEA office at

Upcoming Coffee Break Demonstrations

CFB 214 : Developing an Evaluation Framework for a Complex Organization - Victoria Szydlowski

Thursday May 28th, 2015 2-2:20 PM 

The Patient-Centered Outcomes Research Institute (PCORI) aims to improve healthcare by producing and promoting research guided by patients, caregivers, and the broader healthcare community. Consistent with PCORI’s emphasis on transparency and improving process and content of funding activities through collection of relevant evidence – PCORI undertook efforts to develop an evaluation framework. 

This presentation will describe the inclusion of relevant stakeholders such as patients and researchers in developing PCORI’s evaluation framework and the impact these different stakeholders had on the framework development. It will also describe what PCORI learned from this initiative and the actions taken as a result. In addition to providing information on the development of evaluation framework, this work informs the field on the value of stakeholder inclusion in research and evaluation. 

Join this presentation by registering here.  

CFB 215 : Dispelling the Evaluator Mystique: Tools and Tips for Communicating with Non-Evaluators - Catherine Rains

Thursday June 4th, 2015 2-2:20 PM 

While evaluation is critical to the success of any initiative, evaluation is commonly an afterthought for many and is often seen as simply a cumbersome requirement to receiving funding. Evaluators need to communicate to project management and organizational leadership the value they bring to the day to day operations and not just during budget and outcome reporting. Learn how evaluators at St. Louis Children’s Hospital effectively communicate with leaders and funders.

Join this presentation by registering here.  

CFB 216 : Evaluating Digital Media Impact: Audience vs. Advertiser Metrics- Dana Chinn

Thursday June 11th, 2015 2-2:20 PM 

Assessing the impact of digital media starts with understanding why the mass media metrics used to sell advertising don't work in today's highly segmented, big data world. This talk will discuss the types of digital audience behavioral metrics essential to media evaluation frameworks.

Join this presentation by registering here.  


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