Have you been hoping to add media tracking to your evaluation toolkit? Have you wondered how it can fit into policy and advocacy evaluation? This demonstration session will showcase how media tracking was used in a developmental policy evaluation that examines the placement of early childhood...
AEA 2014 - Media Tracking_FINAL.pdf
Digital and social media strategies (D/SM) are increasingly being used by organizations in the social sector as a way to advance advocacy and policy change goals. As a field, we continue to explore how to measure the impact of D/SM strategies on longer-term goals such as shifts in the public...
AEA2014_Evaluating Digital and Social Media Strategies to Advance Policy and Systems Change_Public.pdf
Power point slides to accompany the think tank session on how to measure the impact of social media on achieving foundation and nonprofit outcomes. Presentation by Tina Kauh and Amy Woodrum of the Robert Wood Johnson Foundation, Victoria Dougherty of Victoria Dougherty Consulting and Katelyn...
AEA 2013 SMM think tank presentation VJDconsulting_RWJF.ppt
This report provides a detailed description of an evaluation, written by Judy Oakden, as part of the first BetterEvaluation writeshop process, led by Irene Guijt. Peer reviewers for this report were Carolyn Kabore and Irene Guijt. Excerpt: Independent external evaluators generally have to...
The number of social media formats, tools and analytic applications has increased exponentially of late. To employ social media effectively to support their advocacy efforts, organizations need to be able to evaluate: ▫ the various types of social media and how to use them ▫ the advantages...
Follow Me, Friend Me, Tweet Me_FINAL1.pptx
This presentation was part of a Think Tank session (#225) at AEA 2011 facilitated by Katelyn Mack and Ellen Martin of FSG. Abstract: Social media use is growing among organizations seeking to have social impact. Social media is becoming a well-established platform for community engagement,...
AEA2011_EvaluatingEngagement_FINAL_for AEA.pdf
Session Description: In a world powered by social media, a new kind of organizational form has developed, the Networked Nonprofit. Allison Fine will describe this new entity and discuss the particular challenges and exciting new opportunities for measuring the use of social media by...
aea10.Fine.networkednonprofitslides.ppt