~AEA Public Library

Eval11 Session 624: Demo - Follow Me, Friend Me, Tweet Me -- A Demonstration of Social Media's Evaluation Power 

11-28-2011 15:07

The number of social media formats, tools and analytic applications has increased exponentially of late. To employ social media effectively to support their advocacy efforts, organizations need to be able to evaluate: ▫ the various types of social media and how to use them ▫ the advantages/disadvantages of each ▫ what analytical data could reveal ▫ how programs can use this data to improve their efforts A review of the literature shows that analytic tools and how-to publications fall short in providing sufficient evaluative guidance that would enable programs to make the most of social media in their campaigns. To address this need, the Center for Evaluation & Research and the California Youth Advocacy Network will demonstrate the features of their new social media evaluation guide and illustrate how organizations can move beyond basic analytics to deeper insights about how social media data can inform their programs.

#IntegratingTechnologyintoEvaluation #socialmedia #2011Conference #AdvocacyandPolicyChange

0 Favorited
1 Files

Tags and Keywords

pptx file
Follow Me, Friend Me, Tweet Me_FINAL1.pptx   3.80 MB   1 version
Uploaded - 11-28-2011