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Eval11 Session 767: Using Q Methodology to Reveal Values and Opinions of Evaluation Participants

In this paper we introduce Q methodology as an alternative to survey-based research methods. Whereas the typical outcome of a survey-based study is a descriptive statistical analysis of pre-specified independent categories deemed relevant by the researcher(s), the outcome of a Q study is a more...

Gomez&Shartrand_AEA_2011.pdf


Library Entry
Evaluation 2009 Conference Program

PDF of the Evaluation 2009 Program, sans covers due to size, as it went to print. #2009Conference #Communications #program #Evaluation2009 #Communications #Conference

aea09.program.final.pdf