In this paper we introduce Q methodology as an alternative to survey-based research methods. Whereas the typical outcome of a survey-based study is a descriptive statistical analysis of pre-specified independent categories deemed relevant by the researcher(s), the outcome of a Q study is a more authentic set of factors that capture people's attitudes and perspectives about an issue. #Qmethodology #Qsort #QuantitativeMethods-TheoryandDesign #2011Conference #MixedMethodsEvaluation #Q