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Writing Questions that Elicit What You’re Looking For Slides and Handout from SI10 

06-21-2010 12:58

Session Description: There is a lot to know when constructing a productive survey. Participants will be reminded of what they already know and will learn many non-obvious but critical considerations as they draft a survey relating to their field of interest. The principles underlying valid, useful, and reliable open-ended and fixed-choice questions will be discussed as well as additional considerations involved in aggregating questions on a survey. We will explore:

  1. when to use open- versus close-ended questions, including issues of feasibility of analysis;
  2. the range of question types, such as yes/no, multiple choice, scales, ranking, short answer, and factors that influence selection;
  3. question ordering and its impact on response; and
  4. careful wording to avoid common question development pitfalls.

Angelika Pohl is founder and President of Atlanta-based Better Testing & Evaluations. Dr. Pohl has extensive professional experience in education and in all aspects of K-12 educational testing and evaluation. After a career of college and graduate-level teaching and research, she was Project Director at National Evaluation Systems (now a part of Pearson), the leading developer of customized teacher certification tests. Before launching her consulting firm, in which she works mostly with K-12 teachers, public school systems, and related educational organizations, she worked for the Georgia Dept. of Education where she was responsible for several testing programs. Her work with Better Testing & Evaluations focuses on producing information that is useful to all constituencies and developing data-driven blueprints for strengthening programs.

#Survey #2010Institute

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