This presentation reflected on experiences of 'walking the path' alongside impact investors and small and growing business (SGB) funders as they conceptualise and operationalise impact measurement and management (IMM) frameworks. Drawing on a range of cases, we will discuss the practical steps used to enable organisations to improve their IMM practices and processes. This paper presentation will describe the IMM development process, including a discussion on the trade-offs to be assessed to ensure that the IMM frameworks balance practicalities and rigour, as well as the process by which these deliberations are made, for example continuous engagement, iteration, and validation workshops. The presentation will also consider how cases reflect (and diverge) from emerging trends in social impact measurement.