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SI11 Session 15: Dissemination and Implementation Research 

08-03-2011 10:39

Handout from session at 2011 AEA/CDC Summer Evaluation Institute

Description: We will be focusing on the evaluating efforts associated with the process of moving from pilot or demonstration projects into widespread practice. Issues associated with this process include the following:

* Packaging the program for potential users * Marketing/disseminating the program to the potential users * Building capacity to select and use effective interventions * Understanding the decisions involved in adopting a new program * Maintaining quality control over multiple implementation sites * Facilitating and measuring implementation * Considering the balance between fidelity and adaptation * Scaling up efforts to achieve public health impact Each of these issues is a possible focus for evaluation research questions. Among these are the following questions are the following:

* What characteristics of the message, its delivery agent, modality, and its recipient lead to the most successful dissemination efforts? * What characteristics of programs, organizations, their mutual contexts, and resources affect the decision to adopt a program? * What characteristics of programs, organizations, their mutual context and resources affect effective implementation (and related constructs such as fidelity and adaptation)? * How do the processes and level of implementation act as moderators and/or mediators in understanding program outcomes Audience: Attendees with a basic background in evaluation.

James Emshoff is an Associate Professor Emeritus and former Director of the Community Psychology Program at Georgia State University. He also founded and serves as Director of Research at EMSTAR Research, Inc., an evaluation and organizational services firm. Dr. Emshoff has conducted evaluation research in multiple contexts at the local, state, and national levels. Rita K. Noonan is a team leader in CDC’s Division of Unintentional Injury Prevention. Dr. Noonan has published on a variety of topics including: quality of life outcomes for women and children; the international debt crisis; dating and sexual violence prevention; empowerment evaluation, older adult fall prevention; and translational research. Richard W. Puddy joined CDC’s Division of Violence Prevention in March 2007. Richard has over 20 years experience working in the field of prevention across all levels of the social ecology to prevent child maltreatment, suicide, youth violence, intimate partner violence, and sexual violence. He is the Branch Chief of the Program Implementation and Dissemination Branch (PIDB) at CDC.

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