This presentation was given at the 2014 AEA Conference on Friday, October 17th by Stacey Frank and Nina Sabarre of D3 Systems.
Many evaluators are taught basic skills for how to reduce bias and error when writing questions, but are left in the dark on how to handle obstacles unique to specific question types, such as knowledge and behavior questions, attitude questions, and questions dealing with sensitive topics. Handling these types of questions becomes even more difficult in the international context, where there are unknown and unplanned-for cultural factors impacting respondent understanding. This session provided participants with tools to deal with issues like telescoping and recall problems, social desirability bias, and respondents with low education levels. This presentation from D3 Systems utilizes examples from surveys fielded in the Middle East, Central Asia, and Africa, and highlights problems that necessitate question adaptation to preserve comparability across cultures.#MultiethnicIssuesinEvaluation #2014Conference #InternationalandCross-CulturalEval #HowTo