Citation: Kiernan, Nancy Ellen (2002). How can I make sure my video, radio clip, poster, brochure, or website will have an IMPACT on the target audience? Tipsheet #63, University Park, PA: Penn State Cooperative Extension. This document is part of a series of Tipsheets that contain practical evaluation illustrations based on current research and developed by Nancy Ellen Kiernan at Penn State Cooperative Extension. This document focuses on how to make sure your video, radio clip, poster, brochure, or website will have an IMPACT on the target audience. Copyright 2002 The Pennsylvania State University#Radio #Communications #Video #Impact #Communications #HowTo #Website #Poster #ExtensionEducationEvaluation #Brochure