A presentation from Evaluation 2017:When communicating findings, many evaluators understand how to identify the audiences that they want to reach. In recent years, research about the human brain had taught us a lot about how our values, beliefs and biases affect the effectiveness of communications and messaging. Using the Mindful Messaging framework, this interactive session will show evaluators how to incorporate psychographics, people’s attitudes and interests into communications planning for evaluations. At the core of this approach is the importance of grounding messages in evidence, data, context, and continuous feedback – mirroring successful evaluation. We will also discuss how anticipating audiences’ responses can strengthen messages. Participants will learn how to craft messages that resonate with appropriate audiences while articulating the impact of their work. We will encourage participants to share their experiences and lessons learned, and will conduct an activity in which participants can apply Mindful Messaging to their work.Presenters:Kevin Rafter, Director of Client Engagement, Harder+Company Community ResearchSeth Klukoff, Senior Director of Communications, Equal MeasureKristen Grimm, President, Spitfire Strategies