(AEA 2010 Poster Presentation 137) This paper describes the three-year evaluation of an effort funded by the National Science Foundation to: 1) increase college-bound females’ understanding of engineering, 2) inspire young women to explore engineering as a career and 3) help counselors and engineers encourage young women to investigate engineering opportunities. The evaluation study was designed to assess the impact of the initiative by surveying members of the three main cohorts of interest: professional engineers, career counselors, and college-bound females. These data provide a “snapshot” of attitudes, knowledge and beliefs among key audiences at three points in time: before the initiative was launched, the year of its launch, and one year after the initiative was launched. #Prek-12EducationalEvaluation #Informaleducation #DistanceEdandOtherEducationalTech #2010Conference