Presentation at AEA 2013 conference as part of the panel titled: "Evaluation rubrics: What, why, and how" with Jane Davidson, Monica Pinto and Michael Scriven. The panel was designed to help participants understand what evaluation rubrics methodology is, why it is so important, and some tips for applying it successfully. This presentation, by Thomaz Chianca, demontrated the main steps required to develop high-quality rubrics using the example of a recent evaluation of a educational program by a major foundation in Brazil - the Futura Channel/Roberto Marinho Foundation.#thomazchianca #HowTo #pinto #davidson #InternationalandCross-CulturalEval #MixedMethodsEvaluation #Scriven #RobertoMarinhoFoundation #2013Conference #evaluationrubrics