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Eval12 Session 612: Paying Attention to Evaluation and Key Stakeholders: Uncovering Relevant Core Health Messages for Rural Women 

10-24-2012 19:05

Research consistently demonstrates that rural, low-income families face greater challenges to their physical, mental, and dental health than the nation as a whole. Between August 2010 and February, 2012, the University of Massachusetts and the University of Maryland Extension implemented a USDA Rural Health and Safety grant to undertake the creation of learner-driven Core Health Messages, similar to the USDA’s Core Nutrition Messages. The grant team chose an empowerment framework which resulted in the development of messages in collaboration with rural, low-income families and communities. Four learner-centered methods were used to develop core health messages: forums, focus groups, individual interviews, and development of an Extension education program. A variety of evaluation techniques were used to gather data: structured observations, focus groups, interviews, audience-response technology, and surveys. This PPT is the presentation at the 2012 AEA Conference.

#ExtensionEducationEvaluation #HealthEvaluation #QualitativeMethods #2012Conference

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AEA 2012 Rural Health Messages.pptx   4.05 MB   1 version
Uploaded - 10-24-2012