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Eval11 Session 744: Visualizing Qualitative Data 

11-14-2011 13:35

Slides from "Exploring Data Visualization for Evaluation" Session Abstract: Much data visualization software and attention is centered on visually representing quantitative data. Less attention has been paid to how to display qualitative or textual data in a visual form. In this presentation, I will introduce current ways that qualitative data are being visualized, for example through word clouds, tree representations, and mind maps. In addition, I will discuss ideas on and possibilities for moving qualitative data visualization forward. The presentation will focus mainly on the benefits of visually representing qualitative data, but I will also consider critical questions that may arise with its use. For instance, how does an evaluator maintain the integrity, tone, depth and essence of textual data in visual representations? And how might visual representations strengthen or weaken qualitative data?

#QualitativeMethods #DataVisualizationandReporting #2011Conference

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