The Diana, Princess of Wales Memorial Fund is spending out its remaining capital and will close at the end of 2012. During this period, an ambitious set of policy change objectives have been set. As an advocacy funder, evaluation is vital in helping us to articulate campaign tactics, interim outcomes and broader lessons. However, we have faced considerable challenges in setting an appropriate level of quality for our research and evaluation work. There are a lack of evaluators who are experienced in advocacy work in the UK, and evaluation methods are not always suitable for assessing a contribution to policy change. We have had many debates about what quality means when evaluating policy change. Quality means different things depending on the intended audience of the evaluation, so we prefer to focus on issues such as the flexibility, timing, and potential uses of evidence when working with evaluators.#2010Conference #AdvocacyandPolicyChange