In Nepal, N-MARC initiated a new multi-pronged intervention (June to October 2009) to expand usage of Baby Zinc alongside Oral Rehydration Solution (ORS) for diarrhea among children under-5 in 27 districts. A population-based household survey of 2310 caregivers (completed January 2010) reveals that use of zinc along with ORS increased from baseline of 17% to 25% among all cases of diarrhea in the prior 2 weeks, and that 88% of zinc users also used ORS. 52% of the total sample was exposed to the promotion of Baby Zinc in the prior 3 months, with 77% of these stating that they thought it was “good medicine” for diarrhea, and 80% believing it to be “affordable/inexpensive”. Bivariate and multivariate analysis shows use of zinc in past 2 weeks was significantly related to exposure to the media campaign, as well as to beliefs of high availability and effectiveness of Baby Zinc. #InternationalandCross-CulturalEval #QuantitativeMethods-TheoryandDesign #HealthEvaluation #2010Conference