This Coffee Break will feature the 2011 Outstanding Evaluation, Promising Evidence of Impact on Road Safety by Changing At-risk Behavior Process at Union Pacific. The webinar will consist of the winning team giving a brief overview of the evaluation, its broad scale impacts, and the role of evaluation in driving those impacts. Find out what made this evaluation so successful and what pieces of it might be applicable to your own evaluation projects. Attendees are encouraged to review the evaluation report. The full academic cite is: Zuschlag MK, Ranney JM, Coplen MK, & Harnar MA (2012). Transformation of Safety Culture on the San Antonio Service Unit of Union Pacific Railroad, Federal Railroad Administration, DOT/FRA/ORD-12/16, http://www.fra.dot.gov/eLib/details/L04121#WebinarSeries #2011Conference