~AEA Public Library

Handouts for this Coffee Break Webinar are attached and publicly downloadable.

Click here to access a recording of this coffee break webinar. Webinar recordings are available to AEA members only and you will be asked to sign in.

Many organizations have joined the stampede to establish and maintain a social media presence on Facebook, but they are less certain about how to monitor and measure whether these efforts are proving effective. While there are lots of tools and platforms out there that can help, the one closest at hand is Insights, the free analytical package that is built in to every Facebook Page. With Insights screenshots, this webinar will provide some basic pointers about which metrics to pay attention to, what they can tell your organization, and how to utilize the data to improve your online presence.

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