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CBD031 - Tracking Reader Clicks to Evaluate Communications - Susan Kistler 

10-21-2010 14:42

Handouts for this Coffee Break Webinar are attached and publicly downloadable.

Click here to access a recording of this coffee break webinar. Webinar recordings are available to AEA members only and you will be asked to sign in.

Webinar Description:

In the Internet age, part of evaluating whether communications are effective can be knowing whether readers took the first step and clicked through on a link to learn more. This can apply to links in an individual email, mass email, newsletters, or across websites. Susan Kistler will demonstrate tools for counting clickthroughs that work across platforms (email, newsletters, etc.), and how to use these tools to compare different communications channels or alternative wordings of communications sent to a split sample. The free tools are great not only to help you to track your evaluand’s communications, but also for using in your own client communications and for empowering your clients to set up a system to use in tracking their own outreach efforts. Susan also will share tips for effective link placement to encourage reading and clickthroughs.

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AEA Education
10-22-2010 13:19

Susan Kistler also has a great blog post on the aea365 blog on Who’s Linking to Your Website? at http://aea365.org/blog/?p=843 and, for members only, the screencast and recording of the Coffee Break Webinar Susan Kistler did on Tracking Reader Clicks to Evaluate Communications may be accessed here http://bit.ly/KistlerClicksWeb but you will need to log in using your AEA username and password.