The Denver Art Museum (DAM) has made a strong commitment to attract and engage Denver’s diverse Latino community. Despite the community’s considerable size, the audience demographic figures are only a small fraction of the general audience
Listening to Latino Visitors - Enriquez-Salazar-Nielsen Oct 18-2014.pdf
Presentation Abstract: Prochaska’s Transtheoretical Model, also known as the Stages of Change Model, commonly used to develop interventions in the health promotion field, was used as a framework to evaluate an entertainment-education intervention targeting the healthy eating and active living behaviors of Colorado’s Spanish-speaking Latino community. Using a mixed-methods design, a survey was developed to collect behavioral and attitudinal data while rich qualitative data were collected through a series of five panel sessions to assess the impact of Encrucijada, Sin Salud No Hay Nada (Crossroads, There Is Nothing Without Health), a 24-episode soap opera series
AEA 2012 - Enriquez M presentation - October 25 2012 - FINAL.pdf