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Listening to Latino visitors: Using evaluation data to build more inclusive experiences at the Denver Art Museum (Enriquez, Salazar & Nielsen)

Despite the community’s considerable size, the audience demographic figures are only a small fraction of the general audience. CelebrARTE, the DAM’s bilingual, intergenerational family program that celebrates Latino arts and artists, is at the forefront of initiatives to serve the needs of Latino audiences. Through a strong collaboration between an external evaluator and the DAM’s Education department leaders, rich evaluation data were collected to better understand the interests of Latino audiences in culture-specific programs, and their experiences during a general museum visit

Listening to Latino Visitors - Enriquez-Salazar-Nielsen Oct 18-2014.pdf