Despite the community’s considerable size, the audience demographic figures are only a small fraction of the general audience. CelebrARTE, the DAM’s bilingual, intergenerational family program that celebrates Latino arts and artists, is at the forefront of initiatives to serve the needs of Latino audiences. Through a strong collaboration between an external evaluator and the DAM’s Education department leaders, rich evaluation data were collected to better understand the interests of Latino audiences in culture-specific programs, and their experiences during a general museum visit
Listening to Latino Visitors - Enriquez-Salazar-Nielsen Oct 18-2014.pdf
Presentation Abstract: Prochaska’s Transtheoretical Model, also known as the Stages of Change Model, commonly used to develop interventions in the health promotion field, was used as a framework to evaluate an entertainment-education intervention targeting the healthy eating and active living...
AEA 2012 - Enriquez M presentation - October 25 2012 - FINAL.pdf