~AEA Public Library

Handouts for this Coffee Break Webinar are attached and publicly downloadable.

Click here to access a recording of this coffee break webinar. Webinar recordings are available to AEA members only and you will be asked to sign in.

Mixed-mode surveying is a hot topic in survey research circles. A mixed-mode survey is a survey that uses more than one mode, such as telephone, mail, or web, to collect data. Why and how would you conduct one? This webinar will discuss reasons for mixing-modes within a single study, effective data collection strategies, and cautions to keep in mind when analyzing mixed-mode survey data. A case study will be presented to illustrate the benefits and challenges to conducting mixed-mode surveys.

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