Evaluation 2020

2273_Evaluating Oregon's Chronic Disease Communications Infrastructure: Lessons Learned from an Innovative Funding Model 

10-23-2020 17:06

Oregon’s Public Health Division developed a communications infrastructure to engage Oregonians in conversations around health, equity and place. Here we present an evaluation of the infrastructure’s development and characterize its reach and utility. Evaluators used a concurrent mixed methods approach, incorporating quantitative measures of reach and investment and qualitative data from interviews and focus groups to describe the infrastructure and assess its impact on Oregon’s chronic disease communications. Oregon has braided siloed funding streams to create a flexible and sustainable communications infrastructure that increases the reach and impact of resources, creates opportunities for partner engagement, ensures longevity of communications activities, and provides a space for communications about unfunded health topics and upstream causes of health disparities.

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Oregon’s Health Promotion and Chronic Disease Section of the Public Health Division developed a communications infrastructure to engage Oregonians in conversations around health, equity and place. Here we present an evaluation of the infrastructure’s development and characterize its reach and utility. Evaluators used a concurrent mixed methods approach, incorporating quantitative measures of reach and investment and qualitative data from interviews and focus groups to describe the infrastructure and assess its impact on Oregon’s chronic disease communications. Oregon has braided siloed funding streams to create a flexible and sustainable communications infrastructure that increases the reach and impact of resources, creates opportunities for partner engagement, ensures longevity of communications activities, and provides a space for communications about unfunded health topics and upstream causes of health disparities.