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Eval11 Session 767: Using Q Methodology to Reveal Values and Opinions of Evaluation Participants

In this paper we introduce Q methodology as an alternative to survey-based research methods. Whereas the typical outcome of a survey-based study is a descriptive statistical analysis of pre-specified independent categories deemed relevant by the researcher(s), the outcome of a Q study is a more...

Gomez&Shartrand_AEA_2011.pdf