This roundtable explored two cases where evaluation generated a meaningful, transformative contribution in an environment where evaluators aren’t typically involved, and where there is little familiarity with evaluation – nonprofit newsrooms. The conversation explored how evaluation can get a foothold in spaces that grapple with evaluative questions, but don’t necessarily know how integral the work of evaluation can be. We invited attendees to discuss how asking and answering questions about value have contributed to their work, and how the questions can lead to learning, renewal, culture change, and deep impact. Key points from the presentations on the two cases and from the discussion are included in the notes, along with bio and contact information for the presenters.