Because funders are increasingly interested in how their efforts impact specific policy actions or influence the policy panorama in general, they are turning to evaluators to conduct policy evaluation projects. While well-established methods are available to inform this work, evaluators often lack guidance about how to reach the "right people." In particular, evaluators may fail to include "key influencers" - individuals who are uniquely positioned to describe subtle yet important changes in the policy environment. This demonstration will draw upon learnings from a developmental policy evaluation being carried out in Monterey County, California, that examines the placement of early childhood development in the local policy landscape, and what role a funder should play in shaping it. The presenters will describe their process of generating the list of "key influencers" to be sampled, including who was at the table to create it and what criteria were used to prioritize selection. #First5MontereyCounty #HarderandCompanyCommunityResearch #2013Conference #AimeeFribourg #AdvocacyandPolicyChange #F5MC #QualitativeMethods #HowTo #DavidDobrowski #EarlyChildhood #RaulMartinez