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Mixing Modes to Maximize Results: Combining Telephone, Web, and Mail Surveys 

11-16-2009 14:30

Slides from Multipaper session 811. Saturday, November 14, 2009. "Mixed mode" surveying has become a buzzword in survey research circles. This presentation highlights the benefits and challenges of mixed-mode surveying, including effects on response rates, coverage, measurement error, and validity.

#Evaluation2009 #QuantitativeMethods-TheoryandDesign #IntegratingTechnologyintoEvaluation #2009Conference

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Mixing Modes to Maximize Results AEA Presentation.ppt   2.13 MB   1 version
Uploaded - 11-16-2009