Have you been hoping to add media tracking to your evaluation toolkit? Have you wondered how it can fit into policy and advocacy evaluation? This demonstration session will showcase how media tracking was used in a developmental policy evaluation that examines the placement of early childhood development in the Monterey County, CA policy landscape. The presenters will describe their process of developing and adapting media tracking to examine the volume and nature of early childhood media coverage over time, as well as discuss considerations evaluators should take to tailor this method for their needs. They will also discuss strategies to engage stakeholders in developing key search terms. Conference attendees will leave this session with tangible ideas about how to craft and implement a media tracking approach, as well as learn more about how it can play a dynamic role in measuring the impact of policy and advocacy change. #policy #2014 Conference #media #eval14 #2014Conference #EarlyChildhood