Research consistently demonstrates that rural, low-income families face greater challenges to their physical, mental, and dental health than the nation as a whole. Between August 2010 and February, 2012, the University of Massachusetts and the University of Maryland Extension implemented a USDA Rural Health and Safety grant to undertake the creation of learner-driven Core Health Messages, similar to the USDA’s Core Nutrition Messages. The grant team chose an empowerment framework which resulted in the development of messages in collaboration with rural, low-income families and communities. Four learner-centered methods were used to develop core health messages: forums, focus groups, individual interviews, and development of an Extension education program. A variety of evaluation techniques were used to gather data: structured observations, focus groups, interviews, audience-response technology, and surveys. This PPT is the presentation at the 2012 AEA Conference.#ExtensionEducationEvaluation #HealthEvaluation #QualitativeMethods #2012Conference