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Eval10 Session 511: Evaluation of an Entertainment-Education Intervention Targeting the Latino Spanish-speaking Community of Colorado: Challenges and Accomplishments. 

11-19-2010 13:18

AEA 2010 Annual Conference, San Antonio, TX, November 12, 2010. Session #511. Utilizing Evaluation Methods to Provide Quality Health Care Services to Underserved Populations. This presentation describes the challenges associated with evaluating a Spanish soap opera aired in Colorado in 2009. Despite the fact that the evaluation work started with the development of the intervention, the reality of television programming lead to a very challenging evaluation. From changes in the broadcast time because of sporting events, to changes in the schedule from monthly to weekly, and an uncertainty about who would be the evaluation participants, a very successful evaluation was completed. This presentation describes how the evaluation addressed the uniqueness of the intervention, with the hope that other evaluators can learn from our experience, and adapt to similar projects in the entertainment world.

#MultiethnicIssuesinEvaluation #SoapOpera #2010Conference #CulturalCompetence #MixedMethodsEvaluation #EvaluationChallenges #Entertainment-Education #TVinterventions

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