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Handout from session at 2011 AEA/CDC Summer Evaluation Institute

Session Description:Use of evaluation results is not something that can be hoped or wished for but must be planned, directed, and intentional (Patton, 2008). A written plan is one of your most effective tools in your evaluation tool box. The process of developing an evaluation plan in cooperation with an evaluation workgroup of stakeholders will foster collaboration and a sense of shared purpose. Having a written evaluation plan will facilitate transparency and ensure that stakeholders are on the same page with regards to the purpose, use, and users of the evaluation results.

The purpose of this workshop is to help participants develop an understanding of what constitutes an evaluation plan, why it is important, and how to develop an effective evaluation plan in context of the planning process. This session includes time for practicing practical applications of portions of the evaluation plan process and participants will receive a packet of materials that will facilitate the development of a complete evaluation plan.

Audience: Attendees working in any context with a working knowledge of evaluation

René Lavinghouze is a Senior Evaluation Scientist in the Office of Smoking and Health at CDC. Rene has over 22 years experience with CDC and in the private sector. She is Chair of AEA’s TIG for Cluster, Multi-site/level evaluations. Jan Jernigan is a Senior Evaluation Scientist in the Division of Nutrition, Physical Activity, and Obesity at CDC. Prior to her work at the CDC, Jan was on the faculty at the Graduate School of Public Health (GSPH), University of Pittsburgh, for 15 years where she conducted numerous evaluation studies locally, statewide and nationally, and taught courses in program evaluation for eight years. Kim Snyder is an Analyst at ICF Macro. She is currently working as the liaison to the Office on Smoking and Health at CDC providing evaluation technical assistance to recovery act programs. She holds a Master’s degree in Public Health from the University at Buffalo

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