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Handout from session at 2011 AEA/CDC Summer Evaluation Institute

Description: As a qualitative research method, focus groups are an important tool to help researchers understand the motivators and determinants of a given behavior. This course provides a practical introduction to focus group research. At the completion of this course, participants will be able to 1) identify and discuss critical decisions in designing a focus group study, 2) understand how research or study questions influence decisions regarding segmentation, recruitment, and screening; and, 3) identify and discuss different types of analytical strategies and focus group reports.

Audience: Attendees working in any context who are new to focus group facilitation.

Michelle Revels is a technical director at ORC Macro specializing in focus group research and program evaluation. Ms. Revels attended Hampshire College in Amherst, Massachusetts and the Hubert H. Humphrey Institute of Public Affairs at the University of Minnesota.

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