Integrating health equity in evaluation helps assure that the social, environmental and economic factors that affect specific populations are appropriately addressed. When there is omission of health equity indicators from public health evaluations, what is evaluator’s role in “speaking truth to power”? This panel asserts that evaluators should communicate equity’s importance because its omission undermines public health and good evaluation practice. This panel will discuss strategies on how to include health equity in public health evaluation by a) engaging elements of evaluator’s personal biography to facilitate building trusting relationships with asthma patients and other service users; b) guiding international and domestic programs towards health equity with transparency, c) using qualitative methods to highlight factors that influence health equity in evaluation of asthma and other chronic diseases using CDC Evaluation Framework, and d) employing an equity lens to demonstrate progress and impact across complex web of traditional public health and social change.