~AEA Public Library

Eval11 Session 476: Evaluating Websites and Social Media  

11-08-2011 09:07

Clients, and even evaluators, are increasingly engaging in web-based interactions but little evaluation takes place to determine the benefit or impact of such engagement. Social media forums like Facebook and Twitter are often undertaken for no reason other than "we think we should." Even websites, almost a mandatory component for any organization, often go unmonitored. In this panel we propose that a lack of evaluation of web activity is a result of a lack of knowledge of evaluation tools as strategies. Join us as we discuss methods for the madness, applicable to clients and evaluators alike.

#2011Conference #Wilson #EvaluATE #Evergreen #IntegratingTechnologyintoEvaluation #ate

Statistics
1 Favorited
58 Views
1 Files
0 Shares
116 Downloads

Related Entries and Links

No Related Resource entered.

Tags and Keywords

‚Äč
Attachment(s)
ppt file
evaluatingwebsitesandsocialmedia.ppt   14.88MB   1 version
Uploaded - 11-08-2011