In 2018, Food Well Alliance went through a significant transition, shifting from focusing on building community with broad activity areas, to being led by Atlanta food movement leaders working to create defined programs and strategies, each with their own evaluation plan aligned with an organizational theory of change. One important driver of program development was the evaluation process.The evaluation process started with a theory of change, asking root cause questions about the drivers of inequity in the Atlanta urban agriculture movement. Three programs emerged from the theory or change process. Each team developed logic models and evaluation plans to track progress toward success and built in time for reflection, learning and relationship-building to combat white supremacist norms. Conclusions from the first pilot evaluation are as follows: